We are so excited to announce that SMOOVE has decided to allow us at Cyclorise to represent them in the UK. Here's the press release...
"South Africa’s fastest growing chain lube brand comes to the UK with Cyclorise Ltd. In South Africa, SMOOVE commands a massive 60% share of the lube market and 50% of the top teams in the 2016 Cape Epic were using SMOOVE. The Cape Epic is renowned for destroying drivetrains, so what better testing ground.
Ruan Deyzel created SMOOVE specifically for this purpose, spending three years with 30 top riders creating a lubricant that can withstand harsh conditions and high mileage between applications. A single application of SMOOVE will last the entire stage-event without the need for mid-ride applications like other lubes. SMOOVE will drastically extend the life of a drivetrain, while ensuring clean and silent running for hundreds of miles.
Thomas Dibley of Cyclorise Ltd said “We were hunting high and low for a consumable brand that would help us take the business to the next level. We demand only the best performing products in any specific category and SMOOVE hits the nail on the head. The performance has bowled us and the ambassadors we have had testing it away and we love the company behind it. Ruan bleeds enthusiasm and passion for his product and cycling, we couldn’t be happier with this new partnership”.
While already established and dominant in South Africa, SMOOVE has just launched distribution in Australia, the USA and now in the UK.
Ruan Deyzel, owner of SMOOVE said “We are extremely pleased to announce that Cyclorise Ltd is the exclusive distributor for SMOOVE in the UK. We believe that SMOOVE will be a big hit in the UK market because of the products all weather and extreme durability capabilities. Cyclorise share the same energy and passion that we have for cycling and have full confidence that they will make SMOOVE a huge success!”